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Compare Search Engine Optimization tools & methods
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Overture Keyword Selector Tool
Overture, once a Giant in the PPC insdustry had lost some of its adventage once Google and their PPC, Google Adwords, stormed in.
Back in those days Overture were the PPC management system for both MSN and Yahoo, until purchased by Yahoo and forcing MSN to issue their own version called MSN Ad-Center, which is still considered as the less popular system of the three.
Overture are now basing the data on Yahoo searches and Traffic to determine the keyword popularity.
The keyword selector tool that can be found in Overture PPC or as a standalone at http://inventory.overture.com/d/searchinventory/suggestion/
The keyword selector tool is not the most accurate and does not work completely well with foreign languages, but it is still a good source to get an idea from as for specific search terms popularity. It also suggests more popular similar terms to the keyword you’ve entered.
Google Keyword Suggestion
What better way is there to find what are the best keywords for you to target your website / blog or page to if not to ask the search engines leader, Google.
Google keyword suggestion was originally intended to help their advertisers choosing keywords according to:
- Advertiser Competition
- Last Month Traffic
- Avarage Traffic per month
What makes this tool most comftorable is the fact that you can see not only the traffic bar filled by Google, but also the advertisers competition which gives you an idea of how hard it is to get a good ranking or how expensive it’s going to be compete for this search term.
Another feature that makes this tool very unique and very useful in SEO terms is the Site-Related Keywords Feature which allows you to find keywords according to a url you choose.
Doing this check will give you an idea of what you’re competition is after and also it can teach you how google looks at pages and check their keyword density.
You can find this tool at your google adwords account or at this address: https://adwords.google.com/select/KeywordToolExternal
Keyword Research
Keyword research is the first and most important part in the Search Engine Optimization tasks.
Choosing the keywords that would be the base of your websites pages will make all the difference in your future ranking and traffic.
Keywords must reflect the content of your website and the target of your traffic.
When considering keywords you should change your prespective from a webmaster to a user and think about what you’re searching for.
For example as a webmaster I’ve chosen the keyword: SEO Compare for this website while if I was a user keywords I would be looking for were probably: “SEO Tools comparisons”, “SEO Comparisons” and more phrases that might be search by users trying to compare their SEO work with others or compare SEO Tools to find the best tools.
Keyword research is done according to reports and statistics of user search history, to do a research you can do by using tools that are built for that purpose such as:
- Wordtracker
- Overture keyword suggestion
- Google adwords Keyword suggestion tool
- SEO Book Keyword suggestion
- DigitalPoint keyword suggestion which offers a comparison between overture and wordtracker
these tools offers you keywords according to their popularity - all you have to do is enter the general topics and they would do the rest.
If you want to do it on your own without using these tools you can simply search your term on search engines and see the number of results to get an idea of its popularity and then look at your competitors and see the keywords they’ve placed in their titles, urls and even text.
Their are many keyword density tools that would help you achieve that, you can even use backlink watcher or other backlink tools to see the anchor text pointing to your competitors to see what they’re using to get their top search engine results.