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Keyword Research

Keyword research is the first and most important part in the Search Engine Optimization tasks.

Choosing the keywords that would be the base of your websites pages will make all the difference in your future ranking and traffic.

Keywords must reflect the content of your website and the target of your traffic.

When considering keywords you should change your prespective from a webmaster to a user and think about what you’re searching for.

For example as a webmaster I’ve chosen the keyword: SEO Compare for this website while if I was a user keywords I would be looking for were probably: “seo tools comparisons”, “seo comparisons” and more phrases that might be search by users trying to compare their SEO work with others or compare SEO tools to find the best tools.

Keyword research is done according to reports and statistics of user search history, to do a research you can do by using tools that are built for that purpose such as:

  • Wordtracker
  • Overture keyword suggestion
  • Google adwords Keyword suggestion tool
  • SEO Book Keyword suggestion
  • DigitalPoint keyword suggestion which offers a comparison between overture and wordtracker

these tools offers you keywords according to their popularity – all you have to do is enter the general topics and they would do the rest.

If you want to do it on your own without using these tools you can simply search your term on search engines and see the number of results to get an idea of its popularity and then look at your competitors and see the keywords they’ve placed in their titles, urls and even text.

Their are many keyword density tools that would help you achieve that, you can even use backlink watcher or other backlink tools to see the anchor text pointing to your competitors to see what they’re using to get their top search engine results.

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