Compare Search Engine Optimization tools & methods
If you are going to maintain keyword rankings of your website manually then it may be difficult for you. And it will be a good idea to use some of the keyword ranking tools for the same. If you have keywords around 5-10 then you can handle it manually but you need a ranking check system for a big project which contain thousands of keywords inside. Here are list of ranking tools to track the status of your keyword rankings on search engines:
Moz Rank Tracker: You can track your ranking status with the Moz Rank Tracker easily. For this, you need to register on this site and it’s not a free tool. After getting a plan, you need to enter all of the keywords which you want to track. Moz automatically updates ranking status weekly. At there, you can find keyword ranking status of your website on different search engines like Google, Yahoo and Bing at the same time. And you may also compare your current ranking with the last week. Through this tool you can easily filter dropped and improved keywords so it may help you to make next action plan of SEO.
Rank checker – SeoBook.com: You may also download rank checker tool from SeoBook.com. It’s totally a free tool so you can use it as a ranking check system. After downloading, you need to install it on your browser so you can use it. Rank Checker also gives facility to the users to track the ranking status of their websites on different search engines like Google, Yahoo and Live. And you can export your data of keyword ranking in CSV file.
You may also take a help of some of the other ranking check systems or ranking checker tools to track the current position of your website in different search engines. There are lots of free tools available online so you can use any of them. Using of Moz rank tracker you can get some more data and history of previous ranking but unfortunately it’s a paid tool. So it may not be a bad idea to pay for it if you have a big project.
Well, this is the first SEO Software I review here, so I’d really appreciate your comments on things that needs to be reviews and I’ve missed or perhaps things I’m paying too much attention to.
Let’s start with the download & installation:
Download of the free version was pretty quick, only 26.5MB . During install you need to fill in name & email, do some updates from the database of WEB CEO and you’re done.
Very friendly, I was really impressed, I added my 1st site then in order to optimize you need to add pages, but don’t worry, you can just click on the “Add Pages from site” and even choose how deep to crawl – 1st level, 2nd level or entire site.
Once you have your pages organized in the page list you can just click on the page you want to analyze, choose keywords or let the software choose the keywords by itself.
A click on “Analyze” will generate you the report which will include:
- Keywords in URL – yes / no
- Keyword in Title – yes / no and how close are the keywords to the beginning of the title.
- Meta description & keywords analysis.
- Body text – if your keyword does not appear enough or doesn’t appear in bold, or doesn’t appear in recommended locations.
- Alt text-Checks if exists and the density and gives recommendations.
On the same report from the On-Site-Optimization you will see in the lower part an off-site-optimization section which includes:
- Link Popularity – general report
- Anchor text in Inbound links
- Dmoz listing check
- Yahoo Directory check
- Alexa Directory check
On same report there’s a detailed keyword density report and General page properties with details about used tags and anchors.
SE View Report
This script gives you a thorough look at your website as a search engine crawler would see it:
- Head Tags
- Visible Text
- Links that crawlers can follow
- Alt tags on images
Find Link Partners
Well, finding link partners could be the most difficult task SEO folks have to deal with.
WEB SEO find link partners feature is found under the “Features” Menu.
This feature allows you to select how you want to search for partners:
- By search phrase
- By links to your competitors
After you choose the Search Engines you want to use, you can choose the keywords manually or import them from the websites you’ve defined already and then choose Competitors if you’ve chosen that option and last and important option is sites you’d like to exclude from search results.
Once you’ve done with the configure, a simple click on the “Find Partners” Button would make the search for you.
The results are presented in a very friendly table where you can notice the following options:
- URL of the link
- Search Method (by keyword or by competitor link)
- SE Score
- Number of links to the competition
- Site Title
- Site Description (by meta)
- Site keywords (by meta)
Afterwards you can define the email template, settings & other rules to set the way you’re going to correspond with your link partners and manage your entire corresponding through the WEB CEO system so once you make a link exchange you can add it quickly to the system and monitor that link on a regular basis to see it is never removed – what else can you ask from a link exchange management software?!
Another feature the WEB SEO offers is to check ranking for defined keywords for defined websites. Since everything is already defined from previous tasks, this task is really simple.
When going to the Ranking screen you will have to configure your search, which is really easy & nice use.
You can select which search engines from a list of virtually all search engines.
Next step is to choose the keywords from either the website meta or enter them manually.
Based on the number of results you’ve defined to search for and the number of keywords to search for, the duration of the ranking search will take.
What WEB CEO actually does here is download the database from your PPC account and help you manage it in the software based on the sites defined and on the keywords in your site and keywords related. If you know how to manage your PPC account and already using the Adwords software or any other method you already gotten used to, I don’t know how helpful this part of the tool is.
If you have no program to help you manage your links and you would like to also get an idea about possible mistakes in your on-site-optimization this program is definitely a great solution and the PRO version also gives you the benefit of getting more information about your competitors and finding more link partners.
I sure do recommend this software, but you can wait for more reviews on other SEO Softwares, as WEB CEO are not alone in the market.