“A quick Google search finds similar emails that were sent to mailing lists. Reciprocal links by themselves aren’t automatically bad, but we’ve communicated before that there is such a thing as excessive reciprocal linking.”

So he mentions in his post that they get reports from users forwarding the link exchange requests and they find them by themselves by simply searching mails for “link exchange”.

Now, do you really want to keep using Gmail for SEO purposes?

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